The Top 4 Statements We Have Heard About Video Production
Over the past few months, you have most likely pondered the idea using video to communicate with clients, customers and staff. Whether you have thought about highlighting your services or showcasing your staff, you may have wondered if using video for your business would be the right choice.
As you can imagine, we have heard a few statements about business videos over and over again.
The statements have given us insight that video is becoming a big tool for brands both big and small.
The statements have also shown us that most people do not have an understanding of what it takes to create and produce a video that hits a homerun for your needs.
"It's Just a Little Video...".
This is usually the opening to a new conversation about video.
Clients want to showcase their products or services. While the actual shooting of a video may take just a short amount of time, know that there is actually a great deal of effort that goes into the creation of the video itself.
The process of creating a video includes pre-production, production and then editing and revisions. Within each of these steps there are several pieces to complete prior to moving to the next step.
“It Will Be Just a Quick Shoot".
Shooting video can be a quick process.
But it probably takes longer than you expect if you’ve never produced a video before.
We want to make sure you see tremendous value from video production, and we will not take longer than necessary to create the footage needed to create a dynamic video for your needs.
"It Costs How Much?!?!”.
Shooting video on your cell phone or going “Live” on Facebook doesn’t cost much (other than your time).
But never forget that creative video production has lots of moving parts and has costs associated with creative video.
One point to consider with any type of service you purchase, are you buying based on “cost” or are you buying based on “value delivered and ROI”?
Video can seem “expensive” if you’ve not experienced the return that ROI that comes from creative video.
“Ok, I Will Just Do It Myself”.
When someone thinks they’ve got “just a little video” that will be “a quick shoot” and they’re surprised that “it will cost how much”, they may decide to “do it themselves”.
And with limited time in our days, most videos don’t see the light of day.
Some do, but most don’t.
The above statements are what we’ve heard from those jumping into the world of video. In case you don’t know, video is a great tool for your business to utilize. These ideas are just a few things to think about as you consider video.
If you’re thinking you’d like to jump into video production, or at have a conversation about it, please connect with us here at Tiberius Images!
We have years of experience helping clients feel comfortable and confident in front of the camera and would be pleased to do the same for you.