How Brand Photography Can Make Or Break A Business
What is the first thing you do when researching a company you’re thinking about doing business with?
You check out their website. Maybe their social channels.
You’re looking to see if the company looks legit.
Do they look professional, competent, and reliable? Does the website answer some of your questions or explain what they’re about? Does the team look professional and cohesive? Do they look like people you’d want to work with?
Trust is Built By The Images We See!
Think about how we evaluate things in the age of social media. We depend on reviews and opinions of others to make buying decisions. We decide in a split second if we think something is worth our time and effort based on what we see on a screen.
This is why brand photography plays a huge role in setting you up for success. Visualization of your product or service could potentially make or break your first impression on a new client.
Your business assets, both print and digital, should build trust.
It should give clients a glimpse into what it might be like to work with you.
Yes, you can build your website with stock photos with relative ease.
But why not introduce your company to the world with images of who you are starting on day 1!
How Custom Brand Photography Can Help
Custom brand photography is photography created specifically for you and your business. It shows your people in your environment doing things the way you do them. It creates a connection with clients because it looks real—because it is!
Professional brand photography builds credibility much faster because people see people or things they recognize. They can identify with seeing you work with clients that look similar to them. They can picture themselves working with you—and that’s the first step in getting them to actually work with you!
Brand photography can reduce the perceived risk of doing business with you. Just think of the advantage that would give you over your competition that looks stale and generic.
Don’t fall behind with the times! With the rise of digital marketing, stay up-to-date with the online trends and make sure your brand plans are executing above your standards. Need a trustworthy team to make that happen? Contact Tiberius Images today for over a decade of experience in the field!