Are you searching for a meaningful way to tell customers what you are about? If you are (and I hope you are), let me suggest that video may be the best way to reach them.
We have been working with Treetop Adventure Park in Grand Rapids to convey to customers what they are all about.
Treetop Adventure Park is a new addition to the list of "Things to Do" in Grand Rapids (currently ranked #3 thing to do in GR).
After photographing a large group at their business in June as part of a business weekend retreat, I followed up with management to see if they'd considered hiring a professional photo and video team to tell their story.
Timing turned out to be perfect as they were in the process of having both photo and video put together for their business.
During our meeting we asked the basic question, "Why do you think you need video? What purpose does it serve to hire us to shoot a video about your park?" We established a few different pieces of content they were explaining over and over again to people calling or emailing their office:
- What can I do in your park?
- I have a group from work that is looking to do team building, do you offer that?
- Are you open after dark?
Originally the team at Treetop Adventure Park thought one video that was about 90 seconds in length would be the best way to go.
However after listening to them describe the "sticking points" of their business, it became clear that three separate videos would be the best solution.
The videos would answer the above questions and feature the people they are hoping to attract to their park.
First question, "What can I do in your park?"
A shorter 45 second video was put together that combined ground level video, drone video and video shot "up in the trees" with Mitch tied into their safety system and on the course with the video subjects.
From what I can find online, between Facebook and YouTube, this video has at least 12,000 views, all of which are targeted in the West Michigan area.
Second question, "I have a group from work that is looking to do team building, do you offer that?"
The team building experience at Treetop Adventure Park is something that was pioneered by the management staff in Grand Rapids. After a few calls last season about 'team building', they went to work on creating an experience that facilitates team work, communication and problem solving (all while having fun).
Since most people have never been in a treetop park, the video was aimed at showing off the park and also what a team building experience will be like.
This video was also created to be an aid for the sales staff to better explain what it's like being up in the trees.
Third question, "Are you open after dark?"
The answer to that question is YES and we created a video for the sales team to use as they talk about "Glow Night" in the trees.
The park has installed LED rope lighting throughout the park that light up the park in a way that makes the experience different than someone visiting during the day.
So what does this mean for you, the reader?
First of all you should contact Treetop Adventure Park and tell them I sent you.
Second, note that video (along with content for your business) should do three things:
- Increase the awareness of your brand
- Allow the viewer to "feel" what it's like to work with you
- Encourage the viewer to connect with you
With all three videos, Treetop Adventure Park in Grand Rapids now has content they'll be able to use over and over again as they talk to individuals and groups about what it's like to be "up in the trees."
Do you have questions that you're asked over and over again in your business? If so, perhaps video is the solution you've needed but for some reason haven't pulled the trigger yet.
I would love the chance to have a conversation with you about the "sticking points" of your business and see what kind of solutions we can create together.