Runway on the Rapids 2016 proved to be a smashing success not only for the fashion world, but also for the world of MS research. The annual event is held in Grand Rapids to raise money for the Multiple Sclerosis Program at Mercy Health Hauenstein Neuroscience. We were asked to provide event photography for both the fashion show and the "behind the scenes" portion of the event that most folks are not able to experience. We photographed models sporting fashion from DENYM, Elizabeth Halsey Boutique, Second Dance Formal Consignment, The Shoppe at Saint Mary's and Artist - Eric Eugene LeMire. Hair & make-up was provided by 15 East Style Studio and Bang Blowdry Bar with music provided by DJ AB, Adrian Butler. The evening involved silent auction items, raffle giveaways and many other ways of raising support for the MS program at Mercy Health. This year's event raised over $25,000 for the MS Program!
In years past, we have not been the ones creating model portraits before the runway show, but this year we were commissioned to be the Grand Rapids fashion photographers to document all the models in the show. We used a tight hallway space to create the portraits you will see below. In addition, we were joined by Grand Rapids photographer Kelsie Lemonnier of Intricate Exposures to help us with the behind the scenes and detail photos of the evening. She did a great job capturing the details of the night along with different angles of the runway show.
To learn more about events from Mercy Health Saint Mary's, be sure to sign up for their email invite list.
It's a pleasure working with the staff of the Saint Mary's Foundation to create amazing experiences and events in Grand Rapids and be able to document the hard work that's gone into putting them together.
Setup at the JW made guests feel like they were going to see a NYC runway show.
Many thanks to Siegel Jewelers for being the jewelry sponsor for the evening and providing models with beautiful accessories for the night.
Eric LeMire designed the avant-garde collection for the evening. His theme was "Alice in Wonderland".
Runway show founders Alyssa Locke and Kim VanOeffelen along with emcee Gravy from 105.3 HotFM.
The Alice in Wonderland design included the Mad Hatter, White Queen and others!
The amazing staff at Saint Mary's Foundation, led by executive director Michelle Rabideau put together another amazing runway fashion show that will continue to provide support for MS Research for years to come!