Event Photography For World Record Attempt | MINI on the Mack 2017

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If you were asked to be part of a world record attempt, would you get excited? 

That's exactly what happened when MINI of Grand Rapids asked us to photograph the MINI on the Mack 2017 World Record attempt in St. Ignace, Michigan. 

"Records were made to be broken" read a shirt from a MINI owner. 

You probably recognize the name MINI Cooper. You may have even seen a MINI as you drive around your town. 

You may have even thought to yourself, "They're SOOOO cute! I'd like one, but don't know if it's the right car for me..." 

As a company, MINI is owned by BMW which means the cars are extremely well designed and have horsepower like no other. 

If you've never driven a MINI Cooper, I highly recommend you try it (visit Shaun Waid at MINI of Grand Rapids). 

Beginning early Saturday morning, MINI Coopers from around North America began showing up in St. Ignace, Michigan on the north side of the Mackinaw Bridge.

Then more came. Then even more. They arrived and picked up their MINI swag. 

MINI owners love swag for their car. Stickers, decals, hats, t-shirts. You name it, it was available. 

MINI owners can be summarized by the statement: "Fiercely Independent".  Each of their vehicles is painted, detailed, customized to the owners personal style and taste. 

We even found a MINI towing a scooter and a MINI customized to look like an "El Camino" and was appropriately called a "El CaMINI".

As more and more cars arrived, the energy continued to grow. When new cars arrived it was like attending a car show. Everyone wanted to see how other MINI owners had customized their car. 

The venue was a sea of red t-shirts and the event was a family friendly affair. Parents brought their kids, friends brought other friends and they were all there to break the world record and head out for a drive across the Mackinaw Bridge.

Cars were lined up and arranged so they could be tallied for the official world record attempt.

Once the count was done, the MINI Cooper Rally was on! The rally headed south and crossed the Mackinaw Bridge twice on it's route. 

With a world record attempt underway, spectators turned up all around to watch the MINI Rally cross the Mackinaw Bridge not once, but twice! 

Some spectators stayed in one location to watch the parade of MINIs pass, but we traveled to several different locations on both the north and south side of the bridge to capture images. 

The rally distance was 44 miles from beginning to end. With so many MINIs together for the world record attempt, as cars turned around at the south end of the rally, other cars were just entering the highway 20 miles to the north. 

Yes, that's right, MINI Coopers were driving along I-75 in a line for over 20 miles! (That's what it takes to break a world record)

Following the rally, MINI owners and their guests were welcomed back to the event venue with lunch as they awaited the news of whether the world record had been broken. 

Feeding 3000 attendees is not an easy task and the City of St. Ignace did a great job managing the MINI on the Mack event. 

With anticipation folks waited to hear whether they were part of a new world record. 

George Sharpe Jr, General Manager of MINI of Grand Rapids took to the microphone to let the world know that they had fallen 123 MINIs short of breaking the world record. 

While the 2017 event did not break the world record, the MINI community is determined to break the record in 2019. 

Many thanks to MINI of Grand Rapids for hosting the event, Van Andel Institute's Purple Community for being a wonderful charity partner, St. Ignace community for being welcoming and to every single MINI owner who showed up in hopes of being part of a record.

Want to see the complete gallery of images?
You can find them on Facebook, just click here.

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Business Photography in Holland | Reader's World Celebrates 50 Year Anniversary

Having a degree in History means I read a lot in college. I read even more now. 

To say I'm a sucker for books is an understatement. 

That's why I was excited to work with Reader's World in Holland, MI and Local First to create portraits that featured the family who has owned the business the past 50 years and some of their favorite customers. Reader's World was founded in 1967 by current owner Lisa Hungerink's Grandfather, Chris DeVries, and her parents, Bob and Laurie Hungerink. 

(You might also be interested in our collaboration with Local First for The Cottage Bar's 90th Anniversary in Grand Rapids earlier this year as well...)

To begin the project, I connected with Lisa at her bookstore in Holland. She told me stories about growing up in the store and watching newspapers fly off the shelves every single day (since they were open 9am to 9pm, 365 days a year) and getting to know customers by name (and then their children's names). 

While the book world certainly has changed, Reader's World still offers a great selection of books and Lisa is extremely proud of the magazine selection they have to offer their customers. 

With those two ideas in mind, I came up with the idea of shooting a simple portrait of Lisa, doing what's done since she was a child, putting books on the shelf and taking them down. 

Next, Lisa invited some of her best and brightest customers to the store for our time together. Isabella and Adrian Cooney, brother and sister from the Holland area, are regulars with their parents to the store.

During their time in the store, I only took photos of each of them for about 10 minutes, but they hung around begging their dad for another book to read for the summer. Dad's response: "You already reached your new book allotment for the month..." 

Priceless. 

Lisa also invited one her regular magazine customers, Mark Roth to the store for the shoot. Mark told me tales about Lisa pulling out specific magazines while he wasn't there, putting them in a stack and then telling him she had new things for him to browse. 

I could tell that Lisa really knew what Mark wanted to get out of the magazines he purchased (he's a product engineer and is looking for visual and mechanical inspiration for new products at work and at home). 

If your business has a milestone celebration or simply needs someone to tell your story in a visual way (photo or video), please let me know. Send an email or use the Book Us link below to reach out. 

We love collaborating with business owners, like Reader's World and organizations, like Local First, to brainstorm new and exciting ways to tell you about businesses that everyone should be visiting! 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Business Weekend Retreat in Grand Rapids | Chase Plastics Celebrates 25 Years

More and more events, conventions and businesses are visiting Grand Rapids.

You're planning hotel rooms, events, dinners and all kinds of other experiences for your team.

How are you going to remember it?

Are you going to rely on your iPhone skills to grab photos when you have the urge to take a picture or two?

Or perhaps it makes more sense to have a professional photographer do what they do best - capture the moments that most people miss.

Chase Plastics, a distribution company based in Michigan, recently brought all of their employees to Grand Rapids for a weekend team building retreat.

What does a weekend retreat look like when you have a professional photographer with you? 

Bloody Mary Scavenger Hunt at The Downtown Market

The Grand Rapids' Downtown Market is a collection of retailers, restaurants and an event space where Chase Plastics gather to open it's weekend in Grand Rapids.

The first event was a game to break the ice for the weekend. 

Teams had to make "the perfect bloody mary" using only items sold at the Downtown Market. 

Chaos ensued while items (both strange and tasteful) were chosen by teams. 

With a time limit of 20 minutes, teams made their way through the market and came back up to the banquet hall to finalize their cocktails.  

Kevin and his wife Carole made their way around the room scoring the bloody mary's as they went.

Teams were creative and "thought outside the box".

Cookies, a full herring and grilled cheese somehow ended up in drinks hoping the humor of the ingredients would endear the team to the judges. 

Reactions to the different cocktails ranged from "That's interesting, can I have a glass of water..."  to "Who doesn't want a grilled cheese sandwich in their bloody mary..."

Dinner at Bissell Tree House at John Ball Zoo

After a winner was announced, the Chase Plastics team was transferred via private shuttle to the Bissell Tree House, one of our favorite locations for events in Grand Rapids.

Who doesn't want to have a view of downtown Grand Rapids for dinner and have the chance to experience live animals while you do it? 

With a wrap around deck and outside bar, the evening was interactive and fun for everyone in attendance.

Eventually, to make the event tax deductible, a little time had to be dedicated to speeches from CEO Kevin Chase. 

Does a game of "Caption This Photo" count as part of a "business meeting" when you're meeting with your staff. 

Needless to say, the photos from the past 25 years lit the place up with laughter. 

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Saturday morning the team chose between a leisurely time at Frederik Meijer Gardens and Sculpture Park or adventure in the trees at Grand Rapids Treetop Adventure Park

When in Grand Rapids, why not try something you've not done before, right? 

And why not have a photographer tag along and capture all of the funny moments that are about to occur when everyone is geared up for climbing and not really sure what they're doing on a ropes course? 

The assignment for the day was team building.

Some of the tasks even required teams to cross obstacles BLINDFOLDED (yes, they really had to walk through obstacles blindfolded)!

To celebrate the 25th anniversary of the company, what do you do? 

Throw an exceptional party! 

And that's exactly what the Chase Plastics team did with a little help from Modern Day Floral

As always, the Pantlind Ballroom was a setting that can't be beat in the Grand Rapids area when it comes to elegance.

Needless to say, no one will forget this party.

Every party has their "VIPs" and though the Chase family was throwing the party for it's team, they too were guests of honor on Saturday evening. 

When large scale parties are planned, the VIPs are the ones that we follow and pay close attention to as they interact with other guests. 

How does any exceptional party end? With music and dancing of course!

Entertainment for the evening was provided by Detroit based country singer Gary Garris.

Even the CEO Kevin and his team got out on the dance floor and tore up the dance floor! 

So how did Kathryn, who is not based in the Grand Rapids area plan all of these different events for her group of over 100 people? 

She said she was able to do it with a lot of research, help from the vendors she hired and the team at Experience Grand Rapids, who helped her make arrangements for hotel rooms, ballrooms, transportation and more.

Experience Grand Rapids' services are free to anyone coming into the West Michigan area and I would highly recommend reaching out to their fantastic team to ask for help. 

Being a part of the Chase Plastics 25th Anniversary weekend was a blessing. The culture they have as a company, one of empathy, love and kindness radiates through every person we met over the weekend.

As I said at the beginning of the post, instead of relying on your iPhone photo skills, hire a professional photographer to accompany your group event while in Grand Rapids.

Your life will be easier while you're in town, your team will thank you for it and who knows, perhaps you can use the story of your team building retreat as a way to create some "free media" after you return to normal operations.

If you're looking for photography for your business, whether that is event or marketing related, be sure to reach out to us. We love working with clients who are in the early stages of thinking through "what can we do that will be most effective?". 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Tropical Smoothie Cafe in Grand Rapids | Business Portraits on Location

Over the past few years Tropical Smoothie Cafe's have been showing up across the United States. In 2016 they opened their 500th store. They have a goal of 1,000 stores by 2020. 

A large part of the growth in Michigan is because of the hard work and dedication by Craig and Dianne LeMieux. The LeMieux's are the franchise developers for Michigan, Colorado & Northern Ohio. Since their journey with Tropical Smoothie Cafe began (just over a decade ago), the LeMieux's have helped open 58 locations and have another 39 cafes in development. 

They were featured in a recent article for Franchising.com and called in need of updated portraits. The magazine had asked for photos of the two of them together in their store and quickly realized they didn't have any recent images.

We originally Craig and Dianne when Tropical Smoothie Cafe CEO Mike Rotondo visited Grand Rapids in early 2016. The LeMieux's hosted him as he made his way around the Michigan market and met with customers. 

The portrait session was scheduled for a Saturday afternoon and images were to be delivered on Monday for the press deadline. 

We were able to create a collection of images that Craig and Dianne will be able to use far into the future as their success with Tropical Smoothie Cafe continues. 

Oh and by the way, I'd suggest you go visit one of the Tropical Smoothie Cafe locations in your area! 

If you're looking for photography for your business, whether that is event or marketing related, be sure to reach out to us. We love working with clients who are in the early stages of thinking through "what can we do that will be most effective?". 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Veronika Scott at ACG Detroit | Event Photography at Detroit Athletic Club

Veronika Scott is a social entrepreneur and CEO and founder of The Empowerment Plan, a Detroit-based humanitarian organization.

The Empowerment Plan is the culmination of a class assignment to fill a social need. Veronika, after five months of working with a local homeless shelter, she designed a heat-trapping jacket that transforms into a warm and weather-resistant sleeping bag. At one point during her visits at the shelter, Veronika was approached by a woman who stated that "We don't need coats. We need jobs."

The Empowerment Plan is the organization created to hire and train homeless mothers to make the coats.

The mission is: "Our goal is to help build a better life for those that have become trapped in the cycle of homelessness. We mostly hire homeless parents from local shelters to become full time seamstresses so that they can earn a stable income, find secure housing, and gain back their independence for themselves and for their families."

ACG Detroit had her come and speak to the "Women's Forum" which encourages networking and camaraderie among middle market female professionals in Southeast Michigan. 

The Detroit Athletic Club was the location of the event and as always, provided a wonderful meal, great service and an outstanding atmosphere. 

If you're interested in what The Empowerment Plan is doing in Detroit, here is a short video to help you see and hear about the impact they are making.

They needed protection from the elements AND steady work. So Empowerment Plan gave them both. For more videos that care: http://u.pw/1rPmbv2 The Empowerment Plan makes coats that double as sleeping bags for the homeless, but they didn't stop there. They also provide people who have struggled with homelessness with jobs they need to get back on their feet again.

If you're looking for photography for your business, whether that is event or marketing related, be sure to reach out to us. We love working with clients who are in the early stages of thinking through "what can we do that will be most effective?". 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

The Cottage Bar 90th Anniversary | Grand Rapids Business Photography

Did you know The Cottage Bar celebrates it's 90th anniversary on May 19

If you ask owner Dan Verhil about the celebration, he is excited for the milestone, but is planning on many more years of The Cottage Bar being a staple of the Grand Rapids food scene. 

We were connected with Dan through Local First West Michigan, a non-profit organization that exists to build a local economy driven by locally owned businesses. They had interest in featuring long-standing locally owned businesses and asked us to create an image that they could feature. 

After contacting Dan, sitting down with him and asking a few questions about his business, it became clear that his passion is serving both new and long standing customers. Local First wanted to have a photo that could show him "serving food, beer and interacting with guests." 

With our creative thinking caps on, we pitched the idea of having Dan in multiple scenes of a single photograph. It would represent his journey of being with guests for many, many years (between his father and him, it's been a part of the family for 50 of the 90 years). 

Dan liked the idea and I asked a couple of people to come help me with the actual shoot. First was Kaila Parent, a Grand Rapids designer who was to stitch photos together and make the final image look wonderful. Second was Shannon Oliver, a friend who loves documenting life on film, who I asked to come down and document the shoot. 

Knowing the final photo would be somewhat of a panoramic shot of The Cottage Bar dining area, we ended up shooting 5 separate images for the 4 different scenes that were to be stitched together. 

The final image, which Kaila did a great job with, was posted earlier this week and helps commemorate the 90th anniversary of The Cottage Bar. 

The final image is below along with a short vlog that shows some of the behind the scenes from the photo shoot with myself, Kaila, Dan and Shannon. 

Many thanks to those who were willing models and participants and don't forget, Dan said he'd buy you all a round of drinks next time you're at The Cottage Bar.

If you're looking for photography for your business, whether that is event or marketing related, be sure to reach out to us. We love working with clients who are in the early stages of thinking through "what can we do that will be most effective?". 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Runway on the Rapids 2017 | Grand Rapids Event Photography

Grand Rapids fashion was on display at the 2017 Runway on the Rapids event hosted by the Saint Mary's Foundation

Local boutiques DENYM, Lee&Birch, Elizabeth Halsey and The Shoppe at Saint Mary's provided spring and summer looks to the massive audience at the JW Marriott in Grand Rapids.

In addition to the local boutiques, this years show brought guests Siss Viss, a Memphis designer who creates pieces using bicycle inner tubes. She is a two time winner of Memphis Fashion week and brought the house down with her amazing designs. 

Hair and makeup for the evening was provided by 15 East Salon, Bang Blowdry Bar and Salon, Chasing Vanity Salon and Spa and Hanna Wagner Design.

Music for the event was produced and performed by Grand Rapids' own DJ AB.

The event benefits the Multiple Sclerosis Program at Mercy Health Hauenstein Neurosciences. Fashion show creator Kim VanOeffeln has suffered with MS for the past 6 years. She and co-creator Alyssa Locke have created an environment where fashion takes the stage to benefit those experiencing MS in the Grand Rapids area. 

We have photographed the fashion show and fundraiser since 2014 and this year saw the largest attendance of any show! If you would like to see the event's history, feel free to visit the 2014 fashion show, the 2015 fashion show or the 2016 fashion show

Throughout the evening we are tasked with photographing 3 things: 

  1. Candids & details of the event showing how much fun guests are having
  2. Portraits of Models for each Boutique
  3. Fashion show itself & the energy of the evening

Below you will see these type of images and many thanks goes to Kristy Berends, my assistant for the evening who took care of the candid & detail images while I was shooting portraits of models backstage. 

If you would like to see the complete gallery of images from the show, be sure to visit the online gallery provided by the Saint Mary's Foundation on Facebook (feel free to LIKE their page as well while you're there).

If you have an upcoming charity event or have an event that requires orchestration and has a lot of moving parts throughout the day (or over the course of a few days), we are more than happy to help you plan and execute a great media strategy and provide you with amazing photography in the process.

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

What's It Like? | Photography for ACG Western Michigan

It was 2010 when I was first contacted to photograph an event for ACG Western Michigan

I thought to myself, what is ACG and what do they do? I quickly found out they were the group responsible for business growth in West Michigan.

ACG stands for "Association of Corporate Growth" and the Western Michigan chapter is made up of bankers, CPAs, consultants, attorneys and private equity investors. 

What that simply means is ACG Western Michigan is where business gets done. Serious business.

We love working with long term clients who understand the value of great photography.

That is why we invest in learning about clients like ACG Western Michigan: what their needs are, what type of images work best for their marketing and media needs, etc.

ACG hosts events for members (and non-members) throughout the year with a few flagship events that are the highlights for the chapter. 

A few of those events include the Outstanding Growth Awards, ACG Cup, Women in Finance, ACG Michigan Public Policy Summit & ACG Young Professionals.

Since I have been working with them since 2010, I have been able to see the growth of the chapter, the growth of networking opportunities and just this past year, watching ACG Western Michigan be recognized as "Chapter of the Year" by ACG Global in 2016.

All that is to simply say, if you're looking to meet the business community in West Michigan, ACG Western Michigan is the place to be at the moment.

They are responsible for moving the business community forward in Grand Rapids and making the area such a great place for businesses to relocate to and continue to grow. 

Many clients wonder what it's like to have a long term relationship with a photographer who photographs events and provides images for social media, marketing collateral & public relations. 

Since we've been working with ACG Western Michigan for over 8 years, I thought I could give you a taste of what it's like to get to know an organizations needs and then create images that meet those needs.

ACG Western Michigan is a volunteer run organization, but that doesn't mean there's not staff putting all the pieces in place to make sure the chapter runs well. Julie Metsker, owner of Professional Association Resources is the Chapter Executive & manages the day to day operations. 

She has managed the chapter since the early 2000s and her leadership, along with strong boards for ACG Western Michigan, have grown the chapter to over 300 members strong, 80+ networking events a year and the honor of being named the 2016 ACG Chapter of the Year.

We have built a great working relationship with Julie and her team at PAR and because of that relationship, have created a photo library for her and her team that dates back to 2010. Below you will find a recap of some of the flagship events we have photographed for ACG Western Michigan. 

You will see how their events have evolved, grown and morphed into what they are today: Grand Rapids' premier business networking organization.

You will also see how our photography style has changed since 2010 (for the better).

2010 Outstanding Growth Award Winner, Perrigo
(JW Marriott, Grand Rapids)

2011 Outstanding Growth Award Winner, Service Express, Inc.
(DeVos Place, Grand Rapids)

2012 Outstanding Growth Award, ADAC Automotive
(Frederik Meijer Gardens, Grand Rapids)

2013 Outstanding Growth Award, Zeeland Farm Services
(JW Marriott, Grand Rapids)

2014 Outstanding Growth Award, Founders Brewing Co.
(Amway Grand Plaza Hotel, Grand Rapids)

2015 Outstanding Growth Award, JR Automation
(DeVos Place, Grand Rapids)

2016 Outstanding Growth Award, Open Systems Technologies
(DeVos Place, Grand Rapids)

2017 Outstanding Growth Award, Comfort Research
(DeVos Place, Grand Rapids)

Who is ACG in 2017? Check out this short film by David at Motivity Pictures who shot & produced the video for the 2017 Outstanding Growth Awards.

ACG Cup Western Michigan

Beginning in 2015, ACG Western Michigan had us come out to their annual student competition, the ACG Cup. 

Not only does ACG gives undergraduate and graduate students exposure to real world mergers and acquisition scenarios, it also gives away $10,000 in prize money to the winners.

ACG Western Michigan is the only chapter in the world that offers the opportunity for undergraduate students to compete in the ACG Cup. This is one of the pioneering programs the Western Michigan chapter has created in the past few years.  

Teams from around the state converge into Grand Rapids where they present their recommendations to a "board of directors" made up of professionals from the business world. It allows students the chance to network, discover internships in their fields of interest and meet the people who are moving business forward in Grand Rapids. 

Following the February event, winners are announced at the Outstanding Growth Awards in March every year and presented with the ACG Winners Cup & a check for their hard work. 

In addition to the competition, we provide students with the chance to have a new professional portrait taken to update their online presence. 

2015 ACG Cup Competition

2016 ACG Cup Competition

2017 ACG Cup Competition

Here is a quick recap of the 2017 ACG Cup in Grand Rapids, again by David at Motivity Pictures.

ACG Western Michigan has also pioneered two different programs: Women in Finance and ACG Michigan Public Policy Forum.

ACG Women in Finance

The goal of the Women in Finance committee is to "Create a Community for the Advancement of Women in Finance." 

Through the pillars of Mentorship, Education and Work-Life Integration, the Women in Finance Group has brought in several keynote speakers & hosted panels from women (and men) in the finance world right now who have wisdom in specific topics. 

ACG Michigan Policy Summit

The ACG Michigan Policy Summit brings together both the Western Michigan and Detroit Chapters of ACG to educate its members about what is going on in state politics. 

The Summit was held in 2015 and again in 2017 with Lt. Governor Brian Calley being the keynote at both events. Calley provided his thoughts on what Michigan is doing and can do to make the business climate in Michigan more attractive. He also fielded questions from the audience. 

In addition to Lt. Governor Calley's remarks, a panel of experts in the M&A space around the state were brought together and asked questions about the current state of business in Michigan. 

ACG Young Professionals

In addition to all these networking opportunities, ACG Western Michigan has made it a priority to invest in the next generation of professional in the business and finance world. 

ACG Western Michigan Young Professionals (Young ACG) is a group specifically for those in the business and finance world "under 40". 

The Young ACG group has special networking events in addition to the regular programming ACG Western Michigan offers (and at some pretty fantastic spots like Varnum's rooftop and Start Garden). 

If you're looking for the folks who are going to be the next generation of CEOs, COOs and business owners, the Young ACG group in Western Michigan is the place to find them.

If you've made it this far, it means you're probably interested in knowing more about ACG Western Michigan.

I would recommend checking out their upcoming events and finding one that is right for you. Or you can reach out to the chapter directly and let them know you heard about them because of this post. 

Our relationship with our clients is what we hold in highest esteem. 

We want to learn about you, your company, your culture & help create a photo program that will meet your marketing and PR needs. 

That's what we've done with ACG Western Michigan. We can do it for you too!

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Hello West Michigan Annual Meeting | Grand Rapids Event Photography

Hello West Michigan is a unique and special organization.

Their purpose is to promote West Michigan as a place where business thrives and people want to live and work.

Sometimes when you live and work in a location your entire life, it's difficult to message what makes the West Michigan area unique. Hello West Michigan solves that problem for us! 

Their role in the community is to be a one stop shop for the "in-migrant" population looking to return or relocate to West Michigan. 

If you've never lived in the area, how do you build a network of people who look out for you and your career interests? How do you know when a company is looking to hire? 

Hello West Michigan serves not only those looking to relocate to the area, but they also serve their member businesses. Their goal is to meet the needs of companies looking to hire the best talent they can find. 

Their annual meeting, held this year at Haworth in Holland, revolved around what the organization has done in the past 12 months. 

Here is the best statistic of the meeting:

Out of the 1499 resumes Hello West Michigan has sent to member companies on behalf of people trying to relocate here, they have help 750 of them get hired -- over 50%!

The organization is run by Executive Director Cindy Brown and Program Manager Rachel Bartels

If you're looking for the right job for your skill set and want to be in West Michigan, Hello West Michigan is the place to start.

If you're in need of photography for your organization or business, please reach out to us via our website.

Our goal is to make life simpler and easier for the busy business owner and their staff. 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

IBTIKAR MC at Start Garden | Grand Rapids Business Photography

We met Ghassan Haddad (San), Founder and President of IBTIKAR Management Consulting while taking team portraits for Start Garden. We were taking portraits of the newly added Start Garden staff when after the session, San came over inquired what it would be like to have professional portraits done for himself and his team. 

It continues to amaze me how business grows and develops in Grand Rapids. Someone who we work for happens to know someone, who happens to know someone else who is looking for business photography in Grand Rapids

Because of our time at Start Garden, a few weeks later we met with San and discussed what he was looking for when it came to portraits and photos. 

He said he needed photos that were professional, approachable and creative.

His company uses methods of innovation (which is what IBTIKAR means) for clients across the globe, so it was necessary that no matter who viewed the photos, they would see IBTIKAR as a group of real people they can work with. 

IBTIKAR MC is directed and run mainly by San and Zain ElsadigRachel Haddad, Abigail McClung and Kim Kalman all play administrative, project management and creative roles within the company. 

If you're in need of portraits for your organization or business, please reach out to us via our website.

Our goal is to make life simpler and easier for the busy business owner and their marketing staff. 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Investor Breakfast Series with The Right Place | Grand Rapids Event Photography

The Right Place is an organization you have heard about time and time again. 

But more than likely you don't know what they do, how they do it or even why they are a big deal. 

I have had the pleasure of working with The Right Place and their staff over the past two years. When you visit their website, you will see they define themselves as "a private, non-profit economic development organization".

What does that mean for you and I? 

It means over the past 30 years, with the help of investors, businesses and partnerships, they have become a one stop shop when it comes to building, growing or relocating a business to the Grand Rapids area

They are the " single source for business success in Grand Rapids" and part of their role is to bring the business community together through their event programming. 

One of their signature event series is the "Investor Breakfast Series" that is exclusive to investors. The events are held several times a year, feature updates about the West Michigan economy and feature speakers that move the conversation forward for the business community. 

Over the past few years I been able to photograph events at Frederik Meijer Gardens, Grand Valley State University's Pew Campus and West Michigan Aviation Academy just to name a few. 

The February event was held at Frederik Meijer Gardens and featured the latest strategic plan for economic development for the West Michigan region. 

The Right Place CEO, Birgit Klohs (please don't call her "Bridget", it's not her name) laid out the direction of where she sees the area going economically and what industries will be the "hottest of the hot" as the West Michigan economy continues to diversify away from manufacturing and brings in new technology companies, like Switch. 

Based on Klohs' history report and look into the future, the future for Grand Rapids is bright. 

If you're holding an event and are in need of event photography in Grand Rapids for PR, media or advertising purposes, be sure and contact us. We serve businesses in the Grand Rapids area and would love to connect with you. 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

And The Winners Are... | #GivingTuesday Photography Winners

This year we held our first ever #GivingTuesday Photography Contest. 

Rather than asking you to donate to a charity, we asked that you nominate a worthy individual or organization who would be blessed with a gift of free photography. 

What better way to give back than giving the thing we love: telling stories with our camera. 

Nominations were accepted throughout the month of December and we had a number of great organizations entered from across the state. 

After considering nominations, organizations and who we could impact the most with our photography time, we have selected a handful of winners. 

Each of the winners have been contacted and we know you'll love hearing the stories we craft and create for each of the organizations listed.

Many thanks to all the folks who nominated people throughout Michigan! We look forward to having another #GivingTuesday event in 2017 and perhaps we can award even more photography time to more organizations! 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

How To Know If Your Video Is Successful? | Part 2 of 2

Part 2 of our series on "How to Know If Your Video Is Successful" will give you a few specific ideas of what type of videos may work best for your business.

In case you missed Part 1, be sure to read through it and see why we ask the question

“If I could have one result from this video, what would it be?

When asking how many views they need to know if their video is successful, they are making two HUGE assumptions. 

1) VIEWS EQUAL SUCCESS. 

This assumption is especially common in today’s culture which measures success by popularity rather than results.

A video seems to be successful simply by virtue of being seen. We employ this metric in almost no other area of our lives.

A mattress is not a good mattress because someone lays on it for 5 minutes in a showroom. A car is not a good car because it is taken for a test drive. A tool is not a good tool when it is purchased.

They are all good, when they accomplish the task they were designed to accomplish. The same is true of media. 

2) OTHER PEOPLE SET YOUR GOALS.

Don’t ask other people what the goal for your project is. You set that.

You can take advice and if every single person in the industry is telling you that views are important, you should definitely take that under advisement, but you are the decision maker. 

Do YOU think you need views to make the change you want to see happen? Every day, thousands of videos are made which almost no one sees.

Church worship videos, instructional training videos, personal messages, and video conferences.

No one cares if they are seen widely or not.

What is important is the content in the video and whether it accomplishes the task of facilitating a spiritual experience, communicating a new work policy or procedure, making someone feel loved, or helping an organization solve a problem. 

Just a few examples of things you won’t ever do if you measure success by view count:

Thank you videos for donors, volunteers, or contributors.

Unless you have millions of contributors you won’t have a large view count. You know this. Perhaps that's why you have stayed away from the world of video.

Regardless, if those 250 people feel thanked and appreciated, the video is a success.

Any video which is calling people to action.

Success should be measured not by how many people view something but by how many people act and how invested they are in those actions.

Portfolio Videos

These videos, called portfolio videos or 'reel videos are designed to demonstrate your ability to do a job. Success with this video style is measured by whether the content gets you work.

If 450 people like it on Facebook but they are all your friends and none of them are potential employers, it’s a fail. If one person sees it and hires you for a huge contract, it’s a win.

When all is said and done, don’t let other people tell you what the goal of your content is.

You know what you want your content to accomplish and if it does that specific thing well, you should chalk that video up as successful, even if it never goes viral.

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

How To Know If Your Video Is Successful? | Part 1 of 2

A client recently asked,

“How many views make a video ‘successful’. If I only have 50 views in 2 months, is that considered a failure? If it’s 50,000, that would be better. Where is the break even point? How do I know if my videos are successful?”

My answer wasn’t what they expected.

“You know your video is successful if it achieves your goal. Success is not revealed in view counts.”

If your goal is to have a viral video or if you business model relies heavily on ad revenue then views may be your goal. In this instance, I was talking to someone who wanted very specific changes to their industry and the industries they serve.

If change in that specific market is the goal, then views are not an effective measure of their video campaign’s success.

Sure, they can make a video series that seeks to educate about what they do . They could do it in a really fun way that gets lots of attention and goes viral with 5 million views.

But if the views are from people in New York and LA or overseas, then the video is a failure, because they want to see results in their own backyard, not NY or LA.

In order for the video to be successful it needed to change the local community.

5 views or 5 million, if it accomplishes that change, it is a success. 5 views or 5 million, if it fails to accomplish that change, it is a failure.

When planning a video project, one of the most important questions you can ask is,

“If I could have one result from this video, what would it be?”

From that point on, that is the metric by which you measure success.

Ask yourself, “Is the video you are making actually going to connect with the specific people I’m trying to reach?”

Don’t think like you have to blow everyone away with your large scale campaign that reaches out to every heart and mind.

Think like a sniper.

You don’t fail if you only reach a couple people. In fact you are trying to pick high quality targets and reach them as specifically as possible. 

Below you will find an example of a highlight video we produced and edited for Tropical Smoothie Cafe. 

It covered their Franchisee of the Year Award winners and was played at their annual convention in Orlando in 2016. 

Read Part 2 of How To Know If Your Video Is Successful

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Lisa Rios Edward Jones Financial Advisor | Grand Rapids Business Photography

Edward Jones currently serves over 7 million clients worldwide and has over 14,000 advisors in 12,000 offices across the United States. One of those offices is located in downtown Grand Rapids and is operated by Lisa Rios, a Certified Financial Planner with Edward Jones. 

We have known Lisa for many years as we were able to photograph the wedding of Sarah, a former staff member.

Earlier this year we ran into each other and Lisa mentioned wanting updated portraits for herself and her staff, Carle and Becky. 

We were able to lock in a date on the calendar and use both her office and the building her office is located in (The Trust Building at 40 Pearl NW) for the backdrop of their portrait session. 

The images turned out wonderful and Lisa will now have updated photos to use for her marketing needs throughout 2017. 

Does your team need updated portraits or team photos? Be sure to contact us to see how photos can help your business continue to grow. 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Final Calvary Church Service at Calvin | Grand Rapids Event Photography

Calvary Church in Grand Rapids has been our home church since we moved back to Grand Rapids in 2004. It's the place my wife grew up going to church with her family and it's become a place we are eager to visit on Sunday morning.

In addition to our time on Sunday morning, we are asked to photograph different parts of life at Calvary Church. Earlier in the year we photographed the final service held in the sanctuary at Calvary before renovations took place.

For the past 8 months the sanctuary at Calvary has been under construction, so we have been meeting off site at Calvin College. 

Setup on Saturday night. Tear down Sunday after two worship services. Kids meeting in the auxiliary gym. Small groups meeting off site. This has been the norm for the past 8 months. 

However, December 18 marks our first service in our newly renovated sanctuary on the East Beltline. We welcome you to visit and see what has been going on the past 8 months. 

I was asked to photograph the final service at Calvin College as a way of remembering our journey to their campus. 

Now that our time there is complete, I am eager to see what our church body will be like when we return. Will we be more hospitable? More flexible? Have a desire to build community? Reach more people for Christ because of our new facility? 

A few years ago, while in a small group of leaders at Calvary, I remember the number of 50,000. It was the number of people that go through the doors of Calvary Church on the East Beltline on a weekly basis. 

Our campus does serve a large group on Sunday morning, but it also ministers to those who come for small groups, counseling, children's ministry and more. 

Be sure to come and see Calvary's newly renovated space. We would love to see you there! 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

First Responder Training Hosted by Mercy Health | Grand Rapids Event Photography

My first reaction about photographing a joint training that Mercy Health Saint Mary's and Mary Free Bed Rehabilitation Hospital for first responders was excitement. Mercy Health Saint Mary's is always a pleasure to work with and I had not been inside the new Mary Free Bed Hospital since their remodel in 2015. 

Little did I know I would be photographing simulations that included wounds that were so real they bled, skin and muscle suits that mimicked real world trauma and simulations that included multiple victims and the chance to see first responders at their best. That created a situation that called for more tact of what to photograph and what not to photograph. 

The joint first-responder training session for local EMS providers was held with 6 different simulations — including U.S. Army medics, area EMS and members of the Grand Rapids Police Department Bomb Squad. Attendees received valuable insight and immediate intervention tools they can use in a trauma situations. 

Events like these make it possible for local EMS workers to improve their skills in several areas in a single evening. If you would like to attend future training or find out what Mercy Health Saint Mary's is doing for EMS workers, be sure to reach out to Amy Calvert, EMS and Injury Prevention Coordinator at Mercy Health Saint Mary's. 

 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Saint Mary's Foundation Shoppe Soiree | Grand Rapids Event Photography

"Adjust your crown, and let's get this party started!" was the theme for the 2016 Shoppe Soiree hosted by Saint Mary's Foundation at Thousand Oaks Golf Club. 

The Shoppe Soiree is a benefit held in early December to benefit The Boutique at Mercy Health Lacks Cancer Center. Guests mix and mingle over dessert & cocktails all while supporting a great cause.

Mercy Health pulls out all the stops and brings the best of the best for your Christmas shopping needs! All of the support from the evening benefits the Boutique at Mercy Health Lacks Cancer Center, which offers an extensive collection of innovative products and services for those dealing with cancer.

An event where you are able to shop for friends and family AND support the ongoing care and support of those dealing with cancer in West Michigan? 

Not many events bring the energy and enthusiasm that the Shoppe Soiree brings to the table and we are thankful we can be a part of it year after year.

We are tasked with hosting a photo booth for folks to have fun with and capturing all the excitement going on throughout the event. 

Interested in seeing the complete photo gallery?
Visit Saint Mary's Foundation on Facebook and you will find the full gallery.

Interested in having us capture the energy and excitement of your upcoming event? Perhaps you would like to have photos of your next event so when you begin promoting your event in June you have photos of folks enjoying themselves at previous events.

Say it with me: "No more stock photography for your promotional needs!"

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

ReThink West Michigan | Grand Rapids Event Photography

ReThink West Michigan is held for folks wanting to make West Michigan their home base. 

With many people traveling to the area for the Thanksgiving holiday, Hello West Michigan, in partnership with Pure Michigan Talent Connect brought together 15+ local companies to meet with potential candidates. Over the past few years it has become one of the best events to network and meet the human resources staff that are hiring in the Grand Rapids area. 

The event brings job seekers and companies together than in an informal networking event at the BOB in downtown Grand Rapids. This years event had hundreds of attendees to find out who was hiring and what how the event has helped bring people back to the area who were looking for a change. 

If you're looking for a way to network back into Grand Rapids, be sure to visit Hello West Michigan's website and plan on attending in 2017!

Hosting a business event sometime soon? If you are, photography is a great way to capture the energy and power of the event. It also provides you with photos to better promote your next event! 

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.

Nucraft + West Michigan World Trade Association | Grand Rapids Event Photography

West Michigan World Trade Association has been helping people grow the global marketplace for its members since 1960. In that time they've brought together industries from around the world and connected them in the West Michigan area.

One of the ways the organization continues to do that is through its monthly networking events. This month the association was invited to tour Nucraft Furniture, a custom office furniture company located in Grand Rapids.

Nucraft is a third generation, family owned business that builds conference rooms, private offices, reception areas, and training spaces. In 2015 Nucraft expanded it's facility almost 20% to better serve its customer's needs around the globe.

We were hired to be the event photographer and were hosted by the VP of Operations, Michael Federigo and his team. Networking was followed by a brief overview and then a factory tour that covered all the major departments, from production to final assembly and shipping. 

If you know of organizations that are meeting on a regular basis in the community, photography will drive more and more attendees to their events. Be sure to pass our information along to the person organizing the event.

Tiberius Images is a Grand Rapids photographer that photographs people, places and events. Based in Grand Rapids, Michigan, they serve clients throughout the world and are available for travel.