Press Release Anyone?

I was recently at an event put on by the Grand Rapids Chamber of Commerce regarding the Power of Publicity. The presenters of the event included folks from WOOD TV8, Grand Rapids Magazine, Lambert, Edwards & Associates and Rapid Growth Media.

What struck me was their candor regarding press releases. Being a photographer, I'm constantly trying to work with public relations groups and businesses in general to help them obtain "free media" through press releases. What was striking was that a media company is up to TWICE AS LIKELY to include a press release that INCLUDED A PHOTOGRAPH than one that didn't. The panel said it was EVEN MORE LIKELY if it included an EMOTIONALLY CHARGED PHOTOGRAPH (like a baby or puppies).

The question that popped into my head is "How many groups or businesses are trying to gain free media but not using 'emotionally charged images'"? If you have ever sent a press release, just remember this little tidbit and if you need feedback about your previous press releases, please feel free to contact Grand Rapids photographer Tiberius Images.